The quite know axiom (one out of five) of the communication theorist Paul Watzlawick suggests that we better are aware of communication instead of leaving it to chance. Accordingly, we can understand strategic communication as the planned execution of multilevel communication for defined objective.
For organisations this is even more important – including internal communication. Employees and volunteers alike are stakeholders in the process of achieving your goal. Their misguided communication can also destroy a company or organisation from within. “Silent Killers” as Harvard Business Review labelled it. In his book “The Cost of Poor Communication” David Grossmann cites a survey of 400 companies with 100,000 employees each: Inadequate communication to and between employees led to an average loss per company of 62.4 million USD per year.
For any organisation this can be a crucial part of goal achievement. As 3C – Coaching is there to support you and your organisation in attaining your objectives, we also assist you in the structured and planned approach towards your target. This capacity has been build over years as photographer and journalist, but even more so by being responsible for Psychological Operations in the German Armed Forces and NATO units.
3C – Strategic Communication Services
3C – Coaching can support you in the pursuit of your communication goals by the analysis and development of strategic goals as well as an operational plan for execution. This can be:
- Target Audience Analysis
- Development TA Avatar
- Strategic Communication Goals
- Operational Plan for Execution
Before, however, we might give you an idea of possibilities. 3C – Coaching focuses on goal achievement for individuals, companies and civil society organisations. Furthermore, we do not claim to have the expertise in the technical realisation of communication networks etc. We do not recommend any specific marketing or PR agency. Practical questions of implementation are thus out of hands.